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Being a retailer means that your major goal is to attract more and more customers, but selling only on your website will limit your opportunities to reach a bigger audience. One of the best ways to increase your potential customers is to list your products on an eCommerce marketplace such as Walmart’s Marketplace (WM)
Walmart's Marketplace is an online eCommerce platform similar to amazon.com where you can buy and sell products. Sellers must register for an account and set up a selling profile, which includes information such as the product they are selling, price, and appropriate images for the products.
There are multiple eCommerce websites out there, however, Walmart Marketplace offers many perks and benefits for sellers who are willing to use the platform that might be just right when trying to diversify your selling channels. The key benefits of the marketplace are as follows:
Easy to set up
The whole process of signing up is fairly easy if you have all the right info at a hand. To start selling you need to set up a selling account and fill up all the necessary info which takes approximately 10-15 minutes.
High demand
Walmart is one of the biggest go-to shopping destinations for a plethora of people - no questions asked!
Walmart has been recognized worldwide for its variety of choices and has an audience of over 120 million unique visitors per month. Its eCommerce sales have seen significant growth reaching over 70 billion dollars in the past year, and there is still plenty of room to grow. This means that there are more opportunities now than ever for sellers to get involved and make some money.
It's worth mentioning that a high number of sellers noticed the traffic on their website growing significantly after entering the Marketplace. You can leverage this traffic to your advantage and get your products in front of a whole new customer base on the website and the mobile app as well. Overall this is a great opportunity to present your products to this massive and engaging audience while being provided with a solid number of qualified leads to increase your conversions. Note that the competition is pretty high so you’ll need to offer cost-effective products along with superior customer service to withstand the rivalry.
An affordable way to sell products.
As many people know, Walmart is popular for its low prices for customers, but this rule applies to the sellers, too. Walmart Marketplace uses a plain, uncomplicated pricing structure and a huge advantage - you’re not going to be charged either for setup nor will you be subject to any monthly fees.
There is only a rational cost of a referral fee on every completed purchase. To better understand the charges, it varies from i.e 8% on consumer electronics but might go up to 15% on apparel and beauty products.
Credibility and trustworthiness
When you know your audience like a pro, have reasonable prices, and have a swift shipping method, you’re already at an advantage with your contenders. Once you build your loyal customer base, it makes sales way easier, but you have to work hard before you reach this point and build brand recognition.
If you have a solid and successful background in eCommerce, Walmart will help you become credible and trustworthy among shoppers, as well as increase your reach. Walmart Marketplace is trusted by 100 million people, so it’s known for its’ quality and value. Partnering with them speaks the same about you.
Walmart TwoDay Shipping
One of the great perks of the Walmart's Marketplace is the “TwoDay Shipping” tag, which is a guarantee for super fast shipping and attracts many people. The benefits of this function are that you’re ranked better and have a higher chance of selling your products with the tag. There are many last-minute buyers, so this badge allows you to reach more people and appear at the top of search queries. The badge is also an accelerator to gain Buy Box prominence. It also speeds up the buying process and boosts sales. The 2-Day Shipping puts your profile in front of your target audience when they’re in a search of better shipping options as well. If you go the extra mile to gain this tag, your hard work will pay off.
Simplified checkout
Walmart has simplified the checkout process and made it completely secure and safe. This builds trust for consumers and they’re more willing to buy on Walmart Marketplace.
Powerful marketing and analytics tools
As the icing on the cake, the Walmart marketplace will not only help your business generate valuable leads but boost your online sales as well.
Being a seller on Walmart Marketplace will allow you to get access to the most innovative and top-notch eCommerce solutions. Ranging from advanced listing tools, expedited shipping programs, or boosting conversions organically.
You will have access to plenty of full-service tools and you will be able to use several integrations to automate your daily tasks.
Finally, everyone needs analytics for sales, so people at Walmart Marketplace have taken care of it, too. You’ll be able to monitor the progress of your sales operations and performance with Walmart’s super insightful analytics tool that will take your optimizations to a whole new level.
Getting started with the Walmart marketplace
Below list is the overall outlook of the registration process for a better understandng:
Creating an account;
Walmart Retailer Agreement;
Company registration;
Tax forms;
Payment information;
Shipping information.
As mentioned above, getting started with the marketplace is quite straightforward. There are only a few key factors that you need to take into account before stepping in.
To be eligible to sell on the marketplace you need to prove that you have experience in selling online from your website, or a third-party marketplace such as eBay or Amazon. The longer the history, the higher the chance to sell on the platform. Reviews from third-party marketplaces are a huge plus and accelerator for your business success.
Once you’ve completed setting up your account, you’ll need to complete your Partner Profile and verify your bank account.
To provide the best experience for the customers, It takes approximately 24 hours for your profile to go live. This is because, Walmart Marketplace has implemented listing and testing of the orders before you go live, meaning that your account won’t be shown to the buyers immediately. Walmart reviews the accounts one by one to make sure that everything looks good and compliant.
Once your account goes live, you’ll be able to start placing your products for sale. To speed up your success and make it easy for customers to find you on the marketplace, you’ll need to create a complete and thorough list of your products including clear and high-quality images, videos, and catchy descriptions.
You can use bulk upload for a small collection, integrate partner websites like Shopify, BigCommerce, or WooCommerce, or can even use API integration to get your info on the marketplace.
One of the crucial parts of entering the marketplace is to rank higher when people search for the products you offer. To achieve that, you will need to put your products under their relevant categories and subcategories, which, luckily are already offered by Walmart Marketplace itself.
Tips for selling on Walmart's marketplace
Here are some of the strategic tips to have effective outcomes and sales on Walmart Marketplace:
1. Test products before going live
Walmart offers a great function to preview and test your products before going live. You can order your product as a customer and dive into the processes of how things work from A to Z. This enables you to see where you can improve.
During the testing, you can also try different scenarios - the cancellation, changing the shipping address, and other adjustments. This will guide you through the pain points so that they will be avoidable in the future.
2. Run Walmart Performance Ads (WPA)
If you happen to be familiar with sponsored Ads, using the option to advertise on the Walmart marketplace, can be quite beneficial for you. If you’re eligible, Walmart allows you to advertise your products with a pay-per-click (PPC) model so you only pay when users click on your ad!
This is an efficient and cost-saving way of advertising to boost your sales. However, you should consider that Walmart performance ads are not sign-up based and you should be in the pool of eligible sellers to run the ads.
3. Study your target audience
Knowing your exact target audience should be the very first thing before starting a business. This allows you to focus on the efforts that you’re going to put into work, and generate qualified leads affordably.
4. Walmart SEO
Another great thing about Walmart is that it offers a search bar, so it is crucial to identify the keywords that customers might try when searching for the products you’re selling. To rank higher, you’ll need to include the keywords in product descriptions, titles, images, and wherever possible.
5. Creating novel product pages that attract customers
Once customers click on the link of your product, Walmart will redirect them to the page of your product. Here you need a super appealing page because it plays a huge role in the decision-making moment for the customers.
People are attracted to simple, easily navigable pages, catchy copywriting, and HQ pictures.
6. Bundling items
You can create product bundles on the Walmart Marketplace platform. This option allows customers to buy several things and get them in one package.
7. Optimized pricing
In our modern realm, we all know that prices are always fluctuating. This is frustrating for the customers, so you’ll need a solid strategy to adjust to the fast-changing environment. You can use several tactics for retaining and/or attracting clients, such as discounts, or offering them a gift.
8. Customer Service
Since there is tremendous competition in the market, it is vital to maintain your clientele happy and loyal. For that, customer support is more essential nowadays than ever. You should understand what your customers consider as good service, take the time to find out their expectations, and ensure that you consider customer service in all aspects of your business.
9. Reliable logistics network
Once your sales grow, you’ll be in a need of tailored logistics services to meet the demand. It would be best to care about this in advance before your business scales, so you’ll keep the customers happy and you’ll avoid complaints. Also, remember that you’ll have bigger chances of winning more customers with expedited shipping services and programs. This will also distinguish you from your competitors.
10. Winning the buy box
The “Buy Box” is the button next to a listed product. In the eCommerce industry, the “Buy Box” is related to getting the most out of sales, because it allows shoppers to add items to their shopping cart, or purchase them right away.
11. Get started early – The earlier you start promoting your items the better;
This general rule applies to selling on Walmart Marketplace as well. It takes time to become a trusted seller, so you need to go the extra mile to build a trustworthy account on the marketplace.
12. Be prepared for potential problems
Make sure you have backup plans in case things don’t go as planned. As stated above, testing your products before going live is one of the most efficient ways to avoid issues and troubleshoot the problems before facing them with real-life customers.
13. Have patience
It takes time to build a reputation and sell more items. Be prepared to work day and night before your business flourishes! Even though it might take a while and might be time-consuming, it’s worth it, so be patient.
Even though the tips we provided can be quite beneficial and Walmart makes it fairly easy to go through the registration process and set up your business on the platform, It might still be hard to go through the whole process and establish your brand with a solid seller profile
Luckily, there is a way to simplify this process. Jim Cockrum decided to lend a helping hand to the people in need of assistance and built the Proven Amazon Course (PAC) for that.
What is The Proven Amazon Course (PAC)
The Proven Amazon Course (PAC) is an extensive and comprehensive guide which is designed specifically for sellers who want to start selling on Walmart's marketplace. It provides full know-how on how to list and sell products, with a money-back guarantee so you can try it risk-free.
Thousands of people have already benefited from using the PAC, so if you're looking to start or grow your business on Walmart's marketplace, this is the right course for you!
Benefits of the Proven Amazon Course (PAC)
These are some of the main benefits of the course:
Full coverage from setting up to the shipping
As PAC is the only course that provides step-by-step instructions on how to sell on Walmart's marketplace, you can be sure you're doing it right. With PAC, you'll learn everything from how to list your products on Walmart's marketplace to how to fulfill orders and provide customer service. The course is designed to teach you how to make money online and provides multiple strategies. The course videos are very insightful and contain operational information from top to bottom, and they can help you determine how to make the best profit margins, even if you’re not the lowest price provider, for instance.
Valuable resources
PAC provides valuable resources, such as a directory of suppliers and a forum where you can ask questions and get support from other sellers. This can be crucial during the beginning as there might be many questions that might arise which can be quickly answered by forum members to get you through.
It's Affordable and offers a money-back guarantee
The course has a great reputation on the web, and students have given the PAC high marks for its helpfulness and comprehensiveness. Feedback might be great! But if for any reason you don’t enjoy the course, PAC also offers a money-back guarantee, so you can get your money back.
PAC is the best way to get started selling on Walmart's marketplace
The PAC is designed specifically for sellers who want to start selling on Walmart's marketplace. It includes detailed information about how Walmart works, tips for increasing product visibility, and strategies for overcoming common Marketplace challenges.
Once you start the course, you’ll be able to see a bigger picture of how things work on Amazon and once you grasp it, it’s going to be helpful to begin selling on Walmart as well. After taking the course, you'll be able to start selling on Walmart's marketplace with confidence, knowing that you have the skills and knowledge necessary to be successful.
Finally! there are countless benefits to selling on Walmart's marketplace - not least of which is its massive audience! With millions of customers worldwide, Walmart represents an incredible opportunity for businesses of all sizes. If you're ready to take advantage of this opportunity, start learning today with the Proven Amazon Course (PAC)!